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13 Jul 2021 / Asset Finance

Rebekah Middleton secures Head of Hard and Soft Asset position

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Time Finance have announced that Rebekah Middleton has taken up a new role within the firm as Head of Hard and Soft Asset and Direct Business. Rebekah previously held the role of Head of Hard Asset and the move sees her take on additional responsibility to oversee their Asset offering with both their broker networks and through direct channels. Her focus will be on enabling UK businesses to access the funding solutions they require to invest in the vital equipment their firms need to achieve their plans.

Rebekah brings over 20 years industry experience to the role having built a credible career working in sales management and business development roles across the financial services sector, most notably for Bibby Financial Services and Davenham Asset Finance. Equipped with a wealth of experience in building and maintaining strong relationships with brokers and supporting their clients with innovative and creative asset-based funding solutions she will bring that experience in driving new business from both broker-introduced and direct opportunities.

Speaking of the appointment, Rebekah said: “I am delighted to step up to this role at such a pivotal time for UK businesses. The last year has seen SMEs continue to invest in larger assets as they continued to trade but for those firms affected by lockdown restrictions it has been challenging. As the UK moves out of all restrictions in a few weeks time, businesses who start investing again will benefit from the growing momentum to getting back to business. Our recent survey found that 100% of UK business owners and intermediaries think now is the time to invest with 78% stating they intend to invest in new equipment over the next 12 months.

Our Asset Finance solutions continue to be a valuable and staple finance solution for those who rely on new equipment to make business happen and grow. I look forward to driving our solutions forward into the market and ultimately helping more business owners bring their plans to life.”

Time Finance’s Asset Finance solutions can help business owners to access the vital business equipment they need to take their business to the next level. By spreading the cost of investment into manageable, monthly payments, accessing new equipment becomes affordable and in turn helps generate new lines of revenue.

Carol Roberts, Director of Asset Finance at Time Finance, commented: “I’m delighted to see Rebekah drive our soft and hard asset offerings forward into the market. With her proven track record of building long-lasting relationships with brokers and delivering creative funding solutions for their clients, I’m confident that her knowledge and expertise of the asset finance market will prove invaluable.”

The news following the recent announcement that Joe Ralphs will move to a Head of Operations role at Time Finance, reflects the firm’s growing commitment to delivering a strong Asset Finance solution to brokers and their clients.

Time Finance also specialise in the provision or arrangement of Invoice Finance, Loan and Vehicle Finance solutions. Since the beginning of the pandemic, Time Finance has been committed to working hard to help their customers through this turbulent period. Accredited as a CBILS and RLS provider and the introduction of a Low start product all serve to demonstrate this commitment.

Rebekah further adds: “I will be looking to greatly improve income opportunities for our introducer partners by way of developing far more effective unified relationships and delivering our multi-product proposition.”